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W is for Web 2.0

Posted by Alison Dawkins on 15 October 2014

W is for Web 2.0

“Web 1.0 is to audience, as Web 2.0 is to protagonist.”

Web 1.0 was all about static content – a one-way flow of information without any real interaction between publishers and readers. Web 2.0 is much more immersive – two-way communication through social networking, blogging, tagging, user-generated content and video. Fundamentally Web 2.0 is about people, connectedness and conversation. Think YouTube, Facebook, Wikipedia and LinkedIn.

But what does this mean for you? Well, harnessing Web 2.0 for your business is easier than you think…

Listen: What are people saying about your products or services online?

Join in: Interact with your audience on their level – and be prepared for dialogue.

Start something: Ask your audience questions through social networking sites.

Educate your team: Web 2.0 is still evolving – empower your team by educating them about the possibilities.

So what next? Web 3.0 is still curiously undefined. It looks like its main features will revolve around personalization, with the web knowing more about you than you know about yourself. Whether that’s a good thing is still open to debate…

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