Objectives and Opportunities

Posted by Liz Keene on 17 November 2014

Objectives and Opportunities

With less than 6 weeks to go until Christmas (yes, terrifying!), thoughts are turning to the New Year – and clients are starting to plan for their January review cycle. January is always a good time to take stock and ensure that plans are in place for a successful year ahead, both for a business and for its people.

Opinions remain mixed about annual reviews – often considered to be too “admin heavy” and a “box ticking exercise”, how can we make reviews a dynamic and useful business tool for both the individual, their manager and the business that they work for?

I work with the philosophy that ‘objectives are nothing without opportunity’. By this I mean that there is little point in just knowing you need to ‘get better at client servicing within the next 6 months’ if you don’t know when you are going to get a chance to increase your client exposure, take on more responsibility or learn more about what makes your clients tick.

A core part of my review training programme is all about encouraging both reviewer and reviewee to consider how to make their goals ‘real-life’ and book in time to turn those objectives into opportunities. Try using an annual planner in front of you when setting goals – it’s a great way to see the bigger picture of the whole year.

As you prepare for your New Year ‘re-set’ have a think – when and how can you make those objectives real.


Our clients include:

Macmillian Cancer Support
British Standards Institute
Saatchi and Saatchi
United Nations
Nature Publishing Group

We are a fast growing business but 360 always adapt their courses to fit within a dynamic business. Ally and team are world class trainers. They bring a wealth of experience from industry which is what truly makes them special. It’s an impressive ability to draw upon their own experiences to connect with their delegates. I can’t recommend them highly enough.