Posted by Alison Dawkins on 15 October 2014


Whether futurology is a science, art, or a combination of both, humans have been making predictions about the future since the dawn of time.

Companies around the world spend billions every year employing futurologists in the hope they can anticipate the next mega- or micro-trend, fashion or social movement. Some corporations have their own R&D futurology teams looking at alternative possible deep-future scenarios. BT is currently predicting genetically modified teddy bears by 2041 and fully telepathic communication by the year 2051!

All very exciting, but its near-future predictions that can be of real-world use to your organisation.

The first place to start is by understanding the past: recognise what's gone before and you'll be well placed to recognise the early signals that they're happening again.


Our clients include:

Macmillian Cancer Support
British Standards Institute
Saatchi and Saatchi
United Nations
Nature Publishing Group

I am very pleased to recommend 360 Training who have proved excellent training partners for us.